The world of sports owes a debt of gratitude to individuals like Jeff Frank. As the new general manager of Horizons Edge Sports Campus, he has a vision to help transform an already remarkable structure into a thriving hub of athletic excellence.
With a deep passion for sports and an unwavering commitment to nurturing talent, Frank has revolutionized the way athletes train and compete throughout his entire career up until now.
“I’ve owned three indoor-outdoor sports facilities — not nearly as nice as The Edge — in upstate New York,” Frank said. “I sold them about a year and a half ago and wasn’t quite ready to retire yet.”
Horizons Edge is a testament to Horizon’s Edge Owner and Endless Horizons CEO, John Hall’s vision and dedication. The state-of-the-art facility boasts six volleyball courts, four basketball courts, four indoor batting cages, an outdoor pool, 15 pickleball courts, 18 Clip ‘N Climb walls, three 9-on-9 soccer fields outside, an indoor turf field, a fitness center, and more. It is a haven for athletes of all levels, from inspired amateurs to seasoned professionals.
Born in Pennsylvania, raised in Texas and having spent most of his professional life in Rochester, N.Y., Frank developed an early love for sports. He has been involved in sports, particularly tennis and basketball, his entire life and throughout his childhood, igniting his passion for creating an environment where athletes could thrive for years.
“As a child growing up, the club was a sanctuary,” Frank said. “The club was the place to hang out. I still get great joy and a rush when I see loads and loads of kids running around, having fun, and enjoying themselves. That’s sort of the primary driving motivation. You have a chance to do something professionally that benefits kids and the local community. That’s what makes us lifers in this type of industry.”
Frank’s unwavering commitment to excellence is at the heart of Horizon Edge’s future outlook. He believes in providing athletes with world-class training facilities, top-notch coaching, and a supportive community on a consistent basis.
Frank understands that success in sports goes beyond physical prowess; it requires mental fortitude, discipline, and support. He is confident that Horizons Edge fosters an atmosphere that nurtures athletic growth and personal development.
“It’s a tremendous community asset,” Frank said. “It’s a world-class facility with tremendous amenities here. We will do everything possible to ensure the local community can enjoy it.”
Beyond serving as a training ground for athletes, Horizons Edge has become an integral part of the local community. The staff at the facility aims to partner with local schools, sports organizations, and community centers to promote sports participation and a healthy lifestyle. Frank firmly believes in the transformative power of sports and endeavors to make it accessible to all, regardless of background or ability.
Looking ahead, Frank envisions expanding Horizon Edge’s reach locally and making it accessible. He noted that he plans to introduce new programs, collaborations, and partnerships to enhance the facility’s offerings and impact further.
“It’s incredible from a sheer physical facility,” Frank said. “It’s unmatched. There isn’t anything like this within 100-150 miles of this. We’re working on plans to increase utilization and align the local community with what we’re doing here.”
Frank’s dedication and commitment to staying at the forefront of the sports facility world, combined with his unique — and successful — background and experience, ensures Horizons Edge will continue to be a beacon of excellence for years to come.
“Good things are happening here,” Frank said. “We hope folks will come out and take a look.”